Seeks position managing the development and implementation of communications, branding, and public relations strategy.

• Experienced communications professional with extensive web background
• Skillful developer of integrated on/offline strategic communications programs that exceed objectives
• In-depth program management experience from conception to implementation through team development and leadership skills
• At ease with budget limitations, tight deadlines and high pressure
• Strong ability to influence thinking, form strategic alliances, and build consensus

Marketing and Promotion
• Developed partnerships with third-party subject-matter experts which positioned firm as a thought leader
• Worked closely with portfolio managers in developing accurate, compelling investment sales stories
• Managed national quantitative public opinion research poll, creating objectively compelling marketing rationale
• Conducted ongoing qualitative research program that ensured appropriate marketing focus
• Leveraged proprietary research findings to establish relationships with industry publications, resulting in favorable national press for marketing programs
• Created program for regular interaction between writers and sales teams that fostered consistency of message
• Developed unique high-ROI fundraising concept for national nonprofit resulting in extensive local and national publicity (unpaid volunteer activity)

Program Administration
• Conceived, developed and implemented MFS Heritage Planning, the mutual fund industry's first value-add program for financial advisors – 41% of advisors called Heritage Planning the #1 reason for doing business with MFS, after product performance
• Created Delaware Decision Decade, a value-add program to help financial advisors work with clients transitioning to retirement
• Developed the mutual fund industry's first website targeted specifically to financial professionals
• Launched three new websites for Turner Investment Partners - an advisor site, an employee site, and an alternative investments site, including creation of all content
• Managed mission-critical vendors from selection through day-to-day relationships, including periodic reviews that maintained high quality deliverables and cost effectiveness

Leadership/Management
• Managed 25 person cross-functional team in creating financial services industry’s first advisor-focused website
• Hired/managed/coached various teams of 5-10 members supporting editorial, project management, and marketing functions
• Presented extensively before industry groups including Financial Planning Association, Mutual Fund Education Alliance, National Association of Personal Financial Advisors, and others
• Running for mayor of Jenkintown, PA in 2009 elections to improve communications between residents and government (unpaid volunteer activity)

Editorial/Creative
• Wrote and edited corporate internal and external communications, including employee communications and monthly news publications directed to individual sales distribution channels
• Wrote numerous marketing collateral pieces, ranging from investment commentary, to client educational materials, to a corporate art catalog
• Planned advertising campaigns and wrote print, radio and television copy
• Researched, wrote, and edited customer newsletters for client financial institutions
• Researched and wrote various paid-circulation monthly newsletters, primarily finance and healthcare
• Covered area crime, politics, courts, and lifestyle beats for a daily newspaper
• Wrote website content
• Created educational materials in support of financial advisors and their clients