Ed Foley 151 Highland Ave., Jenkintown, PA 19046 215-260-5701 - ed.foley@gmail.com MARKETING COMMUNICATIONS EXECUTIVE Seeks position managing the development and implementation of communications, branding, and public relations strategy SUMMARY OF QUALIFICATIONS -- Experienced communications professional with extensive web background -- Skillful developer of integrated on/offline strategic communications programs that exceed objectives -- In-depth program management experience from conception to implementation through team development and leadership skills -- At ease with budget limitations, tight deadlines and high pressure -- Strong ability to influence thinking, form strategic alliances, and build consensus PROFESSIONAL EXPERIENCE Marketing and Promotion -- Developed partnerships with third-party subject-matter experts which positioned firm as a thought leader -- Worked closely with portfolio managers in developing accurate, compelling investment sales stories -- Managed national quantitative public opinion research poll, creating objectively compelling marketing rationale -- Conducted ongoing qualitative research program that ensured appropriate marketing focus -- Leveraged proprietary research findings to establish relationships with industry publications, resulting in favorable national press for marketing programs -- Created program for regular interaction between writers and sales teams that fostered consistency of message -- Developed unique high-ROI fundraising concept for national nonprofit resulting in extensive local and national publicity (unpaid volunteer activity) Program Administration -- Conceived, developed and implemented MFS Heritage Planning, the mutual fund industry's first value-add program for financial advisors – 41% of advisors called Heritage Planning the #1 reason for doing business with MFS, after product performance -- Created Delaware Decision Decade, a value-add program that supported financial advisors and their clients transitioning to retirement -- Developed mutual fund industry's first website targeted specifically to financial professionals -- Launched three new websites for Turner Investment Partners - an advisor site, an employee site, and an alternative investments site, including creation of all content -- Managed mission-critical vendors from selection through day-to-day relationships, including periodic reviews that maintained high quality deliverables and cost effectiveness Leadership/Management -- Managed 25 person cross-functional team in creating financial services industry’s first advisor-focused website -- Hired/managed/coached teams of 5-10 members, supporting editorial, project management, and marketing functions -- Presented extensively before industry groups including Financial Planning Association, Mutual Fund Education Alliance, National Association of Personal Financial Advisors, and others -- Running for mayor of Jenkintown, PA in 2009 elections to improve communications between residents and government (unpaid volunteer activity) Editorial/Creative -- Wrote and edited corporate internal and external communications, including employee communications and monthly news publications directed to individual sales distribution channels -- Wrote numerous marketing collateral pieces, ranging from investment commentary, to client educational materials, to a corporate art catalog -- Planned advertising campaigns and wrote print, radio and television copy -- Researched, wrote, and edited customer newsletters for client financial institutions -- Researched and wrote various paid-circulation monthly newsletters, primarily finance and healthcare -- Covered area crime, politics, courts, and lifestyle beats for a daily newspaper -- Wrote website content -- Created educational materials in support of financial advisors and their clients EMPLOYMENT HISTORY VP– e-Business (promoted once), BlackRock, Inc., Plainsboro, NJ -- 2005 – present Manage website value-add tools and resources for BlackRock’s third-party distribution venues e-Business Manager, Turner Investment Partners, Berwyn, PA -- 2001 –2005 Directed content development, architecture and user interface for public and employee websites VP-Electronic Marketing, Lincoln Financial, Philadelphia, PA -- 1999 – 2001 Directed content development, architecture and user interface for broker and investor websites VP-Marketing (promoted three times), MFS Investment Management, Boston, MA -- 1990 – 1999 -- Created/managed Heritage Planning, a program of resources for advisors marketing to affluent investors -- Led a cross-functional team in creating the first MFS website -- Planned, wrote, and edited sales promotion fliers, brochures, and direct mail -- Wrote and edited MFS corporate internal and external communications Copywriter, Smith, Badofsky and Raffel Advertising, Chicago, Illinois -- 1988 – 1989 Planned campaigns and wrote print, radio and television copy Editor, First Marketing Corporation, Pompano Beach, Florida -- 1986 – 1988 Edited personalized customer newsletters for client financial institutions. Managed client relationships Editor, Newsletter Management Corporation, Boca Raton, Florida -- 1985 – 1986 Researched and wrote various paid-circulation finance and healthcare newsletters Reporter/Photographer, West Frankfort Daily American, West Frankfort, Illinois -- 1984 – 1985 Covered area crime, politics, courts, and lifestyle beats EDUCATION Southern Illinois University Bachelor of Science, 1984 Major: Journalism Minor: Literature